Deep Branch selected to join 13 leading edge companies focused on solving the world’s greatest challenges at Unreasonable Impact 2020

Barclays and Unreasonable Group continue commitment to scaling up entrepreneurial solutions helping employ thousands globally while solving some of the world’s most pressing environmental and societal challenges

Deep Branch has been selected to join 13 other ground breaking growth stage ventures at the 2020 Unreasonable Impact UK & Europe programme

With the global pandemic continuing to have an enormous impact on all aspects of life, including the global workforce, migration, and the environment, supporting entrepreneurial solutions addressing these challenges is critical. Unreasonable Impact, a unique partnership between Barclays and Unreasonable Group is focused on supporting and scaling up high-growth ventures within the green economy, ensuring that their impactful solutions reach new markets, transform even more lives and create thousands more jobs in the process.

After a rigorous selection process involving hundreds of world-class companies, Pete Rowe, CEO at Deep Branch has been invited to join 13 other leading entrepreneurs from across the UK & Europe for the first ever virtual iteration of the Unreasonable Impact programme, which aims to accelerate the growth of their companies. 

Impacting the future of food, energy, sustainable living and supply chains, each entrepreneur is selected to participate based on their potential to address key social and environmental issues and to create at least 500 jobs within the next five years.

The programme connects the entrepreneurs to a global community of power-house mentors and industry specialists, including experts from across Barclays through tried and tested methodologies and approaches.  

Alisdair Gayne, Head of UK Investment Banking at Barclays, said, “We are excited to welcome the latest cohort of ventures onto the first virtual Unreasonable Impact programme.  As they point their talent and drive towards tackling today’s greatest challenges, we are committed in partnership with Unreasonable Group to create an extensive network of supporters that can support them on their journey to scale.”

Daniel Epstein, Founder and CEO of Unreasonable Group, added, “We are committed to the idea that doing well and doing good are not mutually exclusive and Unreasonable Impact’s success to date demonstrates the growing appetite for purpose and profit driven businesses. Our now highly curated virtual programmes provide a space to share wisdom, build a lasting community of support and deep dive into critical conversations, empowering our entrepreneurs towards transformative impact and growth. We are so excited to welcome Deep Branch into our global community and look forward to supporting Pete Rowe along with our partners Barclays, to scale and in the process accelerate the creation of thousands of new jobs.”

Cumulatively, the fifteen ventures have generated more than USD $56.24 million in revenue, raised USD $202.48 million in funding and are operating in 26 countries.

To date, the ventures that comprise the Unreasonable Impact community have positively impacted more than 220 million people, reduced greenhouse gas emissions by 55 million tons, and generated more than 37,000 net new jobs. The companies have also raised more than USD $3 billion in funding. Deep Branch joins this notable global network in its shared effort to create thousands of jobs on the frontier of the green economy.

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The participating companies include:

All Plants: Creating and delivering delicious 100% hand-prepared, vegan and sustainable meals to doorsteps across the UK, so people and the planet thrive together

Biohm: Mimics biological processes to synthesize man-made products, combining ideologies of the circular economy and human-centered design with future-tech to revolutionize building technologies, materials and manufacturing methods

Connected Energy: Harnessing the circular economy to provide industrial scale energy storage, Connected Energy systems, which use second-life battery packs, maximise the value of already committed natural resources, and support the decarbonisation of the grid.

Deep Branch: Transforms carbon dioxide directly from industrial emission into a nutritious and sustainable single cell protein thereby reducing the carbon footprint of emitters and providing sustainable alternatives to soy and fishmeal for the feed industry

Eco Wave Power: Onshore wave energy technology company that developed a patented, smart and cost-efficient technology for turning ocean and sea waves into green electricity 

ECOncrete: Offers a suite of high performance environmentally sensitive concrete solutions to reduce the ecological footprint of ports, marinas, and working waterfronts enhancing biodiversity, productivity and structural performance

Ecoppia: Pioneering automation and robotics for large-scale solar panel cleaning, Ecoppia offers a cloud-based, connected platform and a suite of robotic solutions for smart management of solar plants 

Farmstand: Making and distributing sustainable-sourced bulk meals to offices and homes.

Kitro: Helping restaurants reduce their food costs and wastage by using hardware devices and deep learning software to better understand where operational inefficiencies lie  

Novihum Technologies: Using high-value organic matter to transform depleted soil into fertile land

Project Etopia: Combining energy, construction and intelligent technologies to create the eco cities of the future

Silicon Microgravity: Technology-based company focused on developing and applying innovative technology where gravity can be applied to create value

Tipa: Creating viable, fully compostable flexible packaging solutions to help nurture the soil for a plastic-free world

Worn Again Technologies: Developing circular recycling technology for textiles replacing virgin resources with recaptured raw materials


About Unreasonable Impact, created with Barclays

Unreasonable Impact is an innovative multi-year multi-geographic partnership between Barclays and Unreasonable Group to launch the world’s first global network focused on scaling up entrepreneurial solutions that will help employ thousands worldwide in the emerging green economy. To date, the more than 120 ventures that comprise the global cohort operate in more than 180 countries, have raised over $3bn USD in funding, have generated over $2.7bn USD in revenue, and have created more than 37,000 net new jobs since joining Unreasonable Impact. For more information, please visit

About Barclays

Barclays is a British universal bank. The company is diversified by business, by different types of customers and clients, and by geography. Barclays’ businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by their service company which provides technology, operations and functional services across the Group.

For further information about Barclays, please visit

About Unreasonable Group

Bringing together a global network of entrepreneurs, investors, creatives and business leaders, Unreasonable acts as a catalytic platform for entrepreneurs tackling some of the world’s most pressing challenges facing us today.  From designing highly curated immersive programmes, facilitating access to a global network of mentors to operating a private equity fund and providing advanced storytelling and media activities, Unreasonable operates at the highest intersection of business and impact.  It is uniquely positioned to support growth stage entrepreneurs solving key global environment and social challenges to scale up through the deployment of knowledge, networks and capital.

For more information about Unreasonable, please visit


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